Web Design

Website Usability Tips

olivesolutions

Web site usability is really an essential part of creating a website. Below are a few points that will help you to increase website usability:

  • Keep the website design as simple as you can; so that the users can navigate and find relevant information easily.
  • Use quick load time. This means, that the web page should load in less than 7 seconds; because the higher the loading time, the higher the bounce rate.
  • Make your website smart, unique and clear – i.e. make your call to actions like links, button and other things in a user-friendly manner and easily visible.
  • Give simple navigation and clear information on the pages so the users can easily engage with your website.
  • Use breadcrumb navigation, so the users get their exact location on the website.
  • Focus more on typography and try to avoid flashy images as it takes more load/response time.
  • Keep minimum use of different style fonts; for important words use a different color, but try to avoid more than 4 different font colors.
  • Use optimal width for text lines – between 45 to 75 characters.
  • Try to remove extra characters. As irrelevant information forces user to give-up looking for specific product/service.
  • Use eye catchy images and clear headlines for your products/services. Highlight important information with the help of bullet points.
  • Make all your text readable via classy/professional font’s type and size. Make sure that the webpage information should be easily accessible.
  • Use simple language/words and avoid jargon hence, everyone can easily understand.
  • Use proper anchor text for all clickable links, so the users can get a clear idea about where this link drives them.
  • Try to use most common color for links like blue. After clicking on a link it should have changed the color thus, a user can get the idea about visited pages/information.
  • Provide interactive content so a user can easily engage move around the website hassles-free.
  • Use plain/light or steady image as a background and apply darker text on it.
  • Try to use the same layout for all your webpage. Use same navigation menu and place it at the same place for all the webpages. Don’t drive your user to any dead or orphan page.
  • Provide search-function to your website with at least 30 char wide.

Closing line: Don’t take usability as taken for granted. If people get better user experience as well as desire information then you will get a chance for potential leads, as well as they, may return back to your site.

Feel free to contact Olive solutions, a website design agency in case of any query!

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