Launched in 2011, Google Panda aimed at preventing low-quality content creeping to top ranking SERP slots. The whole purpose of Panda was to make quality their supreme point for search ranking. However, this characteristic of panda led many businesses out of the market the ones with poor quality content, keyword stuffing, and link buyers. Therefore,… Continue reading Myths About Google Panda You need to know
Websites need to be refreshed and revamped in periodic intervals in order to create a sense of fresh visual appeal to the users. A good user experience coupled with revamped website content and information will yield the website more accessible and easily understandable to your consumer base. While redesigning a website, it is essential to… Continue reading Avoid These 5 SEO Mistakes While Redesigning Your Website
Many individuals have taken up blogging as their next full-time job. With more and more blogs on myriad topics becoming popular, eCommerce brands are including collaboration with influential bloggers, journalists, and social media personalities into their marketing strategy. To step up your influencer marketing strategy, it may be interesting to organize a blogger event whereby… Continue reading Make you blogger event successful in 5 simple way
An impressive landing page is one of the most important aspects of creating a powerful website. Yet, it is sometimes one of the overlooked aspects too. Business and companies today often confuse landing page with a website’s homepage, though the difference is distinct. Many inbound marketing professionals have considered the landing page as one of… Continue reading 5 Ways To Get The Perfect Landing Page
For years, it is a common belief that review websites such as Yelp can be a great help for local businesses. But is it still the same? There are mixed reviews about reviews related to local businesses and their importance in real life. There’s potential anonymity as to whether reviews are correct or not. And,… Continue reading Are Customer Reviews Becoming Less Important to Local Businesses?
The way customers and businesses interact has changed over the years – thanks to the increased use of interesting graphics, videos and photographs that make a dramatic influence on customer engagement. Imagine yourself looking at a photograph of a skater dress and then visualizing yourself in that dress. Almost 80% of women customers shop after… Continue reading Online images and their influence on customer engagement
We all know that social media sharing helps improve SEO results. And thus, most businesses or brands out there consider sharing content (posts) on popular social media sites like Facebook and Twitter on a regular basis. If you are getting hundreds of likes and shares for each social media post you are sharing, it can… Continue reading 3 Powerfully Effective Tips to Bolster Your Social Media Shares Without Displeasing Readers